Commissioned to produce a match day planner, that went beyond the generic ring-bound, simplistic notebooks that are available on the market. Using Phil Ashton’s extensive and invaluable knowledge of grass routes football having managed Belvedere FC for a number of years, we aimed to produce a football guide that was practical, insightful and beautiful. Working closely with Phil we were able to craft a product that we think stands out from the crowd, that would be the Messi of the football notebook world.