Ethos & Process
I’m Rick Williams a freelance graphic designer based in Barrowford, Lancashire, specialising in brand identity design.
I work with businesses across Lancashire, Manchester and Yorkshire to create brands, websites and design systems that present them clearly and professionally.
A More Thoughtful Approach
My approach to design is shaped by 3 years working inside a professional brand studio.
That experience taught me that good design isn’t about jumping straight into visuals — it starts with understanding.
Every project begins with research and strategy:
- Understanding your business and goals
- Looking at your competitors
- Defining how you should be positioned
From there, the design becomes a solution — not just decoration.
This way of working leads to stronger ideas, clearer outcomes, and design that holds up over time.
Studio Thinking, Freelance Flexibility
While I work independently, the way I approach projects is closer to a design studio than a typical freelancer.
That means:
- A structured, professional process
- Clear communication throughout
- Careful attention to detail at every stage
You get the benefit of a considered, strategic approach, without the overhead of a larger agency
What I Do
I primarily focus on brand identity design — helping businesses build a clear and consistent visual presence.
Alongside this, I also design and build:
- Websites with strong SEO foundations
- Social media and digital content
- Printed materials and publications
- Environmental graphics, including wall design for schools and interiors
Whether it’s a full brand project or a one-off piece of design, the same level of thought goes into every job.
Why It Matters
Many businesses reach a point where their branding no longer reflects the quality of what they do.
That might show up as:
- Inconsistent visuals
- A lack of clarity
- Difficulty attracting the right type of client
Good design fixes that — by creating a clear, professional identity that people understand and trust.
Who I Work With
I work with a range of businesses, including:
- Small to medium-sized businesses
- Start-ups looking to launch properly
- Established companies ready to improve how they present themselves
Some clients come for full branding projects, while others need ongoing design support — both are approached with the same care and attention.
Let’s Work Together
If you’re looking for a designer who takes a thoughtful, strategic approach and creates work that’s built to last. I’d be happy to hear about your project.
Thinking of a project?
I’d Love to hear from you, get in touch to see how I can help you out
