Morris-Last Plumbing and Heating
Service
Brand Identity & Website Design
Location:
Rossendale
A brand identity and website for Morris Last Heating, a local heating and plumbing business looking to present a more professional and established image.
The project focused on creating a clear and dependable brand, supported by a website that makes services easy to understand and enquire about.
Overview
Businesses in the heating and plumbing sector often rely on word of mouth, but a strong visual presence is still important when new customers are comparing options.
The existing branding did not fully reflect the reliability and quality of the service being offered, and there was an opportunity to create something more consistent and recognisable.
The aim was to develop a brand and website that felt trustworthy, practical and easy to engage with.
The Challenge
The project started by looking at how similar trade businesses present themselves, identifying where clarity and consistency could be improved.
A direction was developed that focused on being straightforward and confident, avoiding anything overly complicated or decorative.
The goal was to create a brand that feels solid and dependable, while still being clean and modern in its execution.
The Approach
he website was designed to clearly communicate the services offered and make it easy for potential customers to get in touch.
Content is structured to highlight key services and build confidence quickly, without unnecessary detail.
Particular attention was given to:
- Clear service sections
- Simple navigation
- Strong calls to action
- Mobile-friendly layout
The result is a straightforward website that supports enquiries and reflects the professionalism of the business.
Website Design
The identity was designed to be bold, clear and easy to recognise across different applications.
Strong typography and a simple colour palette help the brand stand out while maintaining a practical and professional feel.
The visual style is intentionally direct, reflecting the nature of the work and making it easy to apply across vehicles, uniforms, digital platforms and printed materials.
Brand Identity
Morris Last Heating now has a more consistent and recognisable brand, supported by a website that clearly presents what they do.
The updated identity gives the business a stronger presence across both digital and physical touchpoints, helping it appear more established and reliable to new customers.
A clear and practical approach to both branding and website design ensures the business is easy to understand, easy to trust and easy to contact.
The Outcome
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